Advans Pakistan launches the new Advans brand

Advans Pakistan launched the new Advans brand and logo on Thursday 12 April. The launch event was the occasion for Advans clients and staff, the media, senior representatives of regulatory bodies in Pakistan and the larger financial sector to come together. Since the opening of the first branch in Mehmoodabad, Karachi, in 2013, Advans Pakistan has made rapid progress and now has 9 points of sale in Sindh Province, with more than 8,000 active borrowers. Zine El Abidine Otmani, CEO of Advans Pakistan, stated: “We have changed how the brand looks to make it more dynamic and illustrative of our mission, which remains providing small businesses with tailored financial services and solutions, in a sustainable and responsible manner. Growing with our new brand, we aim to offer a high-quality customer experience, client centric services, and a range of products and channels to ensure that we continually adapt to the market’s evolving needs.” Claude Falgon, Chairman of Advans Pakistan was also at the event to support this important milestone: “Pakistan has tremendous promise and potential and we fully intend to play a strong role in the efforts of the overall microfinance sector to realise this potential.”