Advans Ghana’s Customer Celebration Week took place on 24 to 28 November across all its branches and the head office. The week-long celebration included a number of activities to show Advans' appreciation of its customers, with a focus on improving the customer experience and emphasizing the importance of high customer service standards. Highlights of the programme included a customer service feedback survey with clients visiting branches and management taking over front desk roles in branches and at the contact centre to serve and interact with clients. Management and staff also visited clients’ homes and businesses to present surprise gift bags and assist them in their daily business routines and other activities.
This initiative is in line with Advans’ commitment to providing client centric and innovative financial services tailored to its client’s needs, illustrated over the last few years by the launch of a self-service mobile banking channel for clients to perform transactions outside of branches, a field teller service to collect clients’ cash at their homes and businesses and the contact centre which receives over 1000 calls per month.
Mr Francis Owiredu, Acting Chief Executive Officer at Advans Ghana, said: “Customer Celebration Week has provided another opportunity for Advans Ghana to reinforce its leadership in customer care in the financial industry through client centric and professional delivery of financial services”. He thanked Advans Ghana’s clients for their loyalty over the last 10 years.