Since the launch of our new visual identity in March, Advans affiliates have gradually begun to make the necessary changes to comply with the new brand. In Cameroon, as part of the ongoing official launch of the brand which began in Douala on 6 April, Yaoundé Biyem Assi branch was the first to adopt the new logo, with a facade completely revamped with the colours of the new brand. The launch was an opportunity to bring together journalists and media around the new visual identity of the group, and to share the approach to the future development of the brand with Advans Cameroun’s customers, partners and employees. This includes an increased focus on client-centricity and innovative services with more professional and welcoming points of sales. The Yaoundé Biyem Assi branch will be followed by the other branches of the network in Cameroon with rebranding ongoing until the end of December.