Advans Tunisie launches the new Advans brand

Advans Tunisie, the 9th subsidiary of the Advans Group, presented the new Advans brand identity during an official launch event at the Laico Tunis hotel on December 20th 2018. The ceremony was attended by Advans Group representatives, including the Deputy CEO Grégoire Danel-Fédou, Advans Tunisie’s CEO Brieuc Cardon, Advans Tunisie’s staff and clients as well as the media. Both Brieuc Cardon and Grégoire Danel-Fédou spoke on the new visual identity and presented the way this change comes to reaffirm Advans’ values and commitment to serving its clients responsibly and in the best way possible.  

The new visual identity demonstrates Advans Tunisie’s strong growth and capacity of innovation. Advans Tunisie has further developed its network of branches and now covers nearly all of Tunisia’s territory. The institution also continued to offer to its clients the opportunity to participate in financial education trainings that focus on good financial management. Furthermore, Advans Tunisie proved its ability to innovate through the dematerialization of credit files and the introduction of additional credits in order to respond better and more quickly to clients’ needs. It is Advans’ values - open to all, committed to a positive and sustainable impact, enhancing entrepreneurial spirit and innovation - translated in Advans Tunisie’s activities, that are reinforced by the new brand identity and by a bilingual logo which demonstrates the Group’s integration within the local market.


Grégoire Danel-Fédou emphasized that the new brand is the occasion to “confirm Advans’ commitment vis-à-vis its clients, partners, shareholders and staff. “

Brieuc Cardon underlined the importance of the new identity in representing a mature, reinforced brand which clients can trust. He further commented: “We are still the same brand with the same mission and values. With our new brand identity we would like to introduce a more modern image of Advans and show that we believe in ourselves and feel humble and at the same time confident in the future. The new brand identity confirms our core mission; that for which we are fighting daily at Advans, here in Tunisia but also in our other countries of operation.”

Advans Tunisie continues to expand its activities since 2015 with more than 10 000 clients, a network of 12 branches and a short-term objective to serve all clients throughout the country.