Amret launches its refreshed brand!

Amret launched its new refreshed brand with an official event for Amret staff and other representatives from the Advans Group, shareholders and the media. The new brand highlights the importance Amret puts on building strong customer relationships with its clients, offering them transparent and responsible financial services.


Amret is introducing a revamped logo, new-look branches and its new Amret Mobile App which will make saving and borrowing even easier for customers, wherever they are. Amret’s new logo is modern and dynamic, incorporating the Advans bright yellow and light green colours. The campaign around the new brand kicked off with a new television commercial broadcast across the country and on digital channels.

“The brand, the logo and our products and services are evolving with the times, leveraging on new technologies, but the most important things about Amret have not changed. We are still dedicated to creating meaningful customer relationships, both in rural and urban areas, as we have been for the past three decades. We continue to put a special accent on client protection and the transparency and sustainability of our operations,” said Amret CEO Mr. Dos Dinn.