Ten years ago, the first Advans affiliate, Advans Cameroun, opened its doors in the town of Douala, the economic capital of Cameroon. Now the MFI serves 60,000 clients in Cameroun, with a wide range of products and services and a number of new innovative delivery channels. In 10 years of operation, Advans Cameroun has built a wide distribution network with 15 branches in the main cities and towns of Cameroun (Douala, Yaoundé, Bafoussam, Bamenda, Garoua, N’Gaoundéré, Maroua, Kumba). In the last year the network has further expanded thanks to the opening of low cost offices in the Littoral region and of 24 Advans Point agents in Douala (partner agents which enable the clientele to carry out deposit and withdrawal transactions on their Advans account), as part of its strategy to bring financial service to rural populations in remote and underserved regions. Several activities were carried out to celebrate Advans Cameroun’s tenth anniversary and to thank its employes and its clients, this included: a clean-up exercise of the streets in the Dakar neighbourhood, near the market where Advans has a lot of clients, the sharing of a birthday cake with clients in all branches and finally the awarding of exceptional service medals to 12 staff members in the presence of the administrative authorities, the press and staff from the Douala city council.